A story
that looks ahead

Discover how our roots have led us to a hospitality that looks to the future

It all began with a chance encounter, a love story, and a shared dream that led, in 1933, to the opening of Hotel Universo—the first step in a long journey in Italian hospitality.

Every page of our story reflects a love for hospitality, genuine connections, and a sense of family that has always been with us.

Since then, hospitality has become our calling, family our strength, and every hotel a home.

The encounter

that changes everything

In Milan, Giuseppe Roscioli meets Anna Maria Pallavicini.
A love story begins, along with a shared dream: to welcome people as if they were at home.

After their marriage, the couple moves to Nice, where they run a small hotel. But it is in Rome that the dream truly starts to take shape.

1927

The first step

Hotel Universo

During a meeting at the Caffè Grand’Italia, by pure chance, Giuseppe was offered the opportunity to purchase a guesthouse on the second floor of a noble building.
That moment changed everything: the idea for the Hotel Universo was born.

The family’s first hotel opened in the heart of Rome.
Ultra-modern for its time, with hot and cold water in every room, it soon became a favourite with travellers.
It was here that a new way of understanding Italian hospitality came to life: concrete, warm and uncompromising.

 

1933

Rebuilding

with heart and courage

During the war, the Hotel Universo was requisitioned first by the Germans, then by the British.

At the end of the conflict, the building was damaged, but the Roscioli family did not give up: they rebuilt and reopened with determination.
It is a symbol of resilient hospitality, which starts again even in the most difficult times.

1947

Innovation

with a vision

The Roscioli family inaugurates Rome’s first integrated conference centre in a hotel: a 300-seat hall at the Hotel Universo.

It is an absolute novelty for the time, combining hospitality and business.
A clear sign: LVRH is a forward-looking company that innovates intelligently.

1957

A new international

horizon

The Hotel Universo joins the Best Western chain.
This strategic decision marks the beginning of an expansion project for the Group, aimed at collaborating with international companies while maintaining its family identity and unique approach to hospitality.

1983

A new symbol:

Hotel President

The Best Western Hotel President opens near San Giovanni.
Contemporary design, comfort and independent spirit come together in a structure that appeals to a new type of traveller.

Another piece in the construction of a group that strives for excellence in urban hospitality.

1984

We arrive in Milan

THE CORNER DUOMO HOTEL

The group arrives in Milan with The Corner Duomo Hotel, a high-tech boutique hotel just a stone’s throw from the Duomo.

A modern and functional space, where every detail is designed to offer a tailor-made experience.
A bridge between traditional hospitality and the new generation of travellers.

2020

LVRH is born

A new beginning, the same family

Some members of the Roscioli family decide to embark on a new path, while remaining connected in terms of values and relationships.

This leads to the creation of LVRH, an independent group that remains faithful to the original spirit: hospitality, family and authenticity.
A new generation takes up the baton, carrying on the legacy with energy and vision.

2024

1927

L'incontro

che cambia tutto

A Milano, Giuseppe Roscioli conosce Anna Maria Pallavicini.
Nasce una storia d’amore e un sogno condiviso: accogliere le persone come se fossero a casa.
Dopo il matrimonio, la coppia si trasferisce a Nizza, dove gestisce un piccolo albergo. Ma è a Roma che il sogno inizia a prendere forma.

1933

Il primo passo

Hotel Universo

Durante un incontro al Caffè Grand’Italia, per puro caso, a Giuseppe viene proposta l’acquisizione di una pensione al secondo piano di un palazzo nobiliare.
Quel momento cambia tutto: nasce l’idea dell’Hotel Universo

Apre quindi, nel cuore di Roma, il primo albergo della famiglia.
Modernissimo per l’epoca, con acqua calda e fredda in ogni camera, diventa presto un riferimento per i viaggiatori.
È qui che prende vita un nuovo modo di intendere l’accoglienza italiana: concreta, calda, senza compromessi.

1947

Ricostruire

Con cuore e coraggio

Durante la guerra, l’Hotel Universo è requisito prima dai tedeschi, poi dagli inglesi.
Al termine del conflitto, l’edificio è danneggiato, ma la famiglia Roscioli non si arrende: ricostruisce e riapre con determinazione.
È il simbolo di un’ospitalità resiliente, che riparte anche nei momenti più difficili.

1957

Innovazione

Con visione

La famiglia Roscioli inaugura il primo centro congressi integrato in hotel a Roma: una sala da 300 posti all’Hotel Universo.
È una novità assoluta per l’epoca, che unisce ospitalità e business.
Un segnale chiaro: LVRH è una realtà che guarda avanti e innova con intelligenza.

1983

Un nuovo orizzonte

internazionale

L’Hotel Universo entra a far parte della catena Best Western.
Una scelta strategica che segna l’inizio di un progetto di espansione del Gruppo, orientato a collaborare con realtà internazionali, mantenendo salda la propria identità familiare e il suo modo unico di fare ospitalità

1984

Un nuovo simbolo

Hotel President

Nasce il Best Western Hotel President, nei pressi di San Giovanni.
Design contemporaneo, comfort e spirito indipendente si fondono in una struttura che parla a un nuovo tipo di viaggiatore.
Un altro tassello nella costruzione di un gruppo che punta all’eccellenza nell’accoglienza urbana.

2020

Arriviamo a Milano

THE CORNER DUOMO HOTEL

Il gruppo approda a Milano con il The Corner Duomo Hotel, boutique hotel high-tech a due passi dal Duomo.
Uno spazio moderno e funzionale, dove ogni dettaglio è pensato per offrire un’esperienza su misura.
Un ponte tra l’ospitalità tradizionale e la nuova generazione di viaggiatori.

2024

Nasce LVRH

Un nuovo inizio, la stessa famiglia

Alcuni membri della famiglia Roscioli decidono di intraprendere una nuova strada, restando legati nei valori e nei rapporti.
Nasce così LVRH, un gruppo indipendente, ma fedele allo spirito originario: ospitalità, famiglia e autenticità.
Una nuova generazione raccoglie il testimone, portando avanti un’eredità con energia e visione.

A growing group

A family that goes on

Today, LVRH is an independent hotel group with properties in Rome and Milan.
Every day, we continue a living tradition of authentic Italian hospitality, where quality meets genuine connection.
And we look to the future, with our roots firmly planted at heart.

Today

Today

A growing group

A family that goes on

Today, LVRH is an independent hotel group with properties in Rome and Milan.
Every day, we continue a living tradition of authentic Italian hospitality, where quality meets genuine connection.
And we look to the future, with our roots firmly planted at heart.

A growing group

A family that goes on

Today, LVRH is an independent hotel group with properties in Rome and Milan.
Every day, we continue a living tradition of authentic Italian hospitality, where quality meets genuine connection.
And we look to the future, with our roots firmly planted at heart.

Cookie Policy

Notice on the use of Cookies and similar tracking technologies
Last revised: 29/09/2025

1. Introduction and regulatory references
This notice sets out the main information relating to the processing of personal data and the use of cookies within this site.
This notice is addressed to anyone who accesses or uses this site, describing how the user’s personal data may be collected, used and protected through cookie and similar technologies, as well as the rights granted by law.
These provisions do not concern other websites, pages or online services accessible through external links that may be present on the site, in respect of which you are invited to consult the relevant privacy notices.
This notice is provided in compliance with the principal national and international regulations on the protection of personal data, including:

  • Regulation (EU) 2016/679 (GDPR) and Directive 2002/58/EC, known as the ePrivacy Directive
  • Other regulations that may be applicable.

2. Who manages your data and how can you contact us?
Your personal data is processed by:
LVRH Service S.r.l.
 Via Massimo D’Azeglio, 21 00184 - Roma
 lvrh@legalmail.it
 VAT ID: 17646971006

For any information concerning the processing of personal data or to exercise the rights granted by law, data subjects may contact the Data Protection Officer (DPO) appointed by the Data Controller.

The DPO can be reached at the following contact details:
Email: dpo@lvrh.it

The DPO acts as a point of reference for matters relating to the protection of personal data, ensuring compliance with the applicable legal provisions and providing support to users and supervisory authorities.

3. What data do we collect when you visit the site?
When you browse this site, we may collect certain information through cookies, related tools and tracking technologies. The main types of data that may be recorded include:

  • Technical and navigation information: IP address, identifiers of the device in use, information about the browser and operating system, date and time of accesses, pages visited, technical commands necessary for the correct display of content, system errors.
  • User preferences: choices made in relation to cookies and privacy settings, collected through panels, banners or similar tools.
  • Statistical and usage data: information used to assess and improve the functioning of the site, for example the frequency of visits or the most consulted areas. This data may be processed in aggregated or anonymised form where the tool used allows it; in other cases the related processing takes place according to the preferences expressed by the user and as indicated in the detailed list of cookies.
  • Interactions with integrated external services: technical data shared when the site integrates third-party services (e.g. fonts, maps, image display), always in accordance with the rules of the operators involved.

For details on the processing of data provided through contact forms, service requests or other features, we invite you to consult our Personal Data Policy.

4. What types of cookies (and similar) exist?
In general, there are several categories of cookies and similar technologies (web beacons, local storage and equivalent technologies). Below is a description of the categories that can generally be used; the list of those actually present on this site is set out in the following section “Detailed list of cookies”.

  • Strictly necessary cookies: essential for the technical functioning of the site, they allow, for example, access to protected areas, session management or remembering essential preferences.
  • Cookies for preferences and personalisation: they serve to store display choices, such as language, text size or viewing mode, in order to offer you an interaction closer to your preferences.
  • Analytics and performance cookies: they help us understand how the site is used. They can be treated as technical cookies only when they are configured so as to reduce their identifying power and are used exclusively for aggregated statistics; in other cases they are activated only with the user’s prior consent.
  • Cookies for promotional or advertising activities: used to offer personalised commercial content and to monitor the effectiveness of advertising campaigns.
  • External components and services: by interacting with social plugins, analytics tools or third-party platforms, cookies or comparable systems managed directly by external parties may be installed.

5. How can you give or refuse consent to the use of cookies?
Jurisdictions EU, or in any case in countries with legislation similar to the GDPR:

  • The use of cookies and similar technologies that are not strictly necessary requires the prior consent of the user, freely given and specific, which is collected through a dedicated cookie banner.
  • The user can manage and modify their preferences at any time, withdraw the consent granted and access the “Manage cookie preferences” function.

Operational details:
On first access to the site, a banner is displayed that allows you to manage preferences relating to cookies and tracking tools.
Through the banner, the user can choose whether to:

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The preferences expressed through the banner are retained for a period of 180 days by means of a technical cookie. If you access from a different device or browser, you will need to reconfigure your preferences.
The user may, in any case, at any time modify the choices made by accessing the dedicated functionality, identifiable by the icon or the link dedicated to consent management.

6. On what legal bases do we process the data collected through cookies and related technologies?
The installation of cookies and the use of tracking tools are based on different legal bases depending on the category of the tool and the applicable legislation. In general:

  1. Technical cookies and strictly necessary tools: they are used without the user’s consent, as they are necessary to carry out the transmission of a communication over an electronic communications network or to provide an information society service expressly requested by the user. This category includes, for example, cookies necessary for the functioning of the site, session management, security, the storage of consent preferences and, where the conditions are met, certain analytics cookies configured so as to reduce their identifying power.
  2. Cookies and tools that are not strictly necessary: they are used only with the user’s prior consent, which is freely given, specific, informed and revocable at any time. This category includes, for example, profiling, marketing and behavioural advertising cookies, social plugins and analytics tools that cannot be treated as technical cookies.

Where personal data is processed through cookies, the related processing is based on the legal bases provided for by the GDPR, such as, depending on the case, the user’s consent, the performance of a requested service, the fulfilment of legal obligations or the legitimate interest of the Data Controller, for example to ensure the security of the site and prevent abuses.

Refusing or withdrawing consent to the use of certain cookies may limit access to some personalised features of the site.

7. How is your data protected?
The personal data collected through this site by means of cookies and tracking tools is processed by electronic means in accordance with the principles of lawfulness, fairness, minimisation, integrity and confidentiality.

In particular, communications between the user’s browser and the site are protected by HTTPS encryption, a measure aimed at reducing the risk of interception or manipulation of the data transmitted during browsing.

The Data Controller also adopts further technical and organisational measures appropriate to ensure a level of security suited to the risk. For details of such measures, please refer to the Personal Data Policy on this site.

8. Where can your data be processed and transferred?
Some of the cookies and third-party tools listed in the following section “Detailed list of cookies” are provided by parties that may process the data in countries other than the one in which you reside, including foreign countries.

The data collected through cookies and tracking tools is processed, as a rule, within the European Union / European Economic Area (EEA). Where a supplier processes personal data in third countries, the transfer takes place only where an applicable adequacy decision exists, such as the EU-U.S. Data Privacy Framework for US suppliers that are actually certified, or on the basis of appropriate safeguards pursuant to Articles 44 et seq. of the GDPR, including, where applicable, the Standard Contractual Clauses adopted by the European Commission.

The details of the individual suppliers and their respective destination countries are set out in the cookie table in section 10. Countries to which transfers may take place: United States

9. Who can receive your data?
The personal data collected through cookies and tracking tools may be processed by the Data Controller, by authorised persons and by technical service providers or third parties involved in the provision of the services on the site.

Such parties may act, depending on the case, as Data Processors, independent Data Controllers or, where applicable, joint Data Controllers. The related information is indicated, where available, in the detailed list of cookies and in the privacy notices of the individual suppliers.

The updated list of suppliers can be consulted in the table in section 10 and is also available on request at the Data Controller’s contact details.

10. Detailed list of cookies

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11. How long do we keep your data and preferences?

The preferences expressed on the use of cookies and tracking technologies through the banner or the consent management platform are retained for a period of 180 days.

For the retention, duration and methods of deletion of data other than those mentioned, you can consult the specific provisions set out in the Personal Data Policy on this site

12. What are your rights regarding the data collected?
In relation to the data collected through cookies and tracking tools, the user can exercise at any time the rights granted by the applicable legislation.

In particular, the right most directly connected to cookies is the right to withdraw the consent previously given to the use of non-technical cookies and to modify one’s preferences at any time, through the dedicated consent management function identifiable by the icon or the dedicated link, without this affecting the lawfulness of processing based on the consent given before the withdrawal.

The user also has, under the applicable legislation, the further rights granted to data subjects — including access, rectification, erasure, restriction, objection to processing, data portability and lodging a complaint with the competent supervisory authority. For a full description of these rights and the methods of exercising them, please refer to the Personal Data Policy on this site.

13. How to delete cookies

Each browser provides different procedures to prevent the use of cookies or to remove them. You can act from the settings of your browser to block and/or delete them. Below you will find references to the official guides of the main browsers on how to manage and delete cookies:

If you use a browser other than those indicated, consult the support section of the official website of the relevant manufacturer.

14. How do we inform you of changes to this notice?
This notice is subject to periodic revision to reflect regulatory changes or modifications to the services offered through the site. Any significant change will be communicated through this page.
Last revised: 29/09/2025

Privacy Policy

Notice on the Processing of Personal Data collected through this website
Last revised: 29/09/2025

1. Introduction and regulatory references
This notice describes the processing of personal data collected through this website, including data acquired by means of cookies, tracking technologies and — where present — contact forms and any other features that may be active on the site.
This notice is addressed to anyone who accesses or uses this website, describing how the user’s personal data is collected, used and protected, as well as the rights granted by law.
These provisions do not concern other websites, pages or online services accessible through external links that may be present on the site, in respect of which you are invited to consult the relevant privacy notices.
This notice is provided in compliance with the principal national and international regulations on the protection of personal data, including:

  • Regulation (EU) 2016/679 (GDPR) and Directive 2002/58/EC, known as the ePrivacy Directive
  • Other regulations that may be applicable.

2. Who manages your data and how can you contact us?
Your personal data is processed by:
LVRH Service S.r.l.
 Via Massimo D’Azeglio, 21 00184 - Roma
 lvrh@legalmail.it
 VAT ID: 17646971006

For any information concerning the processing of personal data or to exercise the rights granted by law, data subjects may contact the Data Protection Officer (DPO) appointed by the Data Controller.

The DPO can be reached at the following contact details:
Email: dpo@lvrh.it

The DPO acts as a point of reference for matters relating to the protection of personal data, ensuring compliance with the applicable legal provisions and providing support to users and supervisory authorities.

3. On what legal bases do we process your data?
The processing of personal data collected through this site (including data collected by means of cookies, similar technologies, contact forms and any other features that may be active on the site) is based on one or more of the following legal bases:

  1. Performance of pre-contractual or contractual measures: where processing is necessary to respond to user requests, provide requested services and, where the site so provides, manage orders, accounts or contractual relationships.
  2. Compliance with legal obligations: where processing is necessary to comply with tax, accounting, administrative or security obligations or with requests from the authorities.

A further legal basis, the legitimate interest of the Data Controller, may be used for specific purposes (e.g. ensuring IT security, preventing fraud, protecting the Data Controller’s rights in legal proceedings).

Failure to accept or the withdrawal of consent may limit certain features or services of the site.

4. What data do we collect when you visit the site?
While browsing this site, the following data may be collected, including by means of cookies and similar technologies such as pixel tags, web beacons, local storage and equivalent technologies – namely:

  • Navigation and technical data: information such as IP address, device identifiers, data relating to the operating system and browser, requested URLs, connection times, technical logs, technical preferences, and usage data collected through cookies and tracking technologies (pixel tags, web beacons, local storage and equivalent tools).

5. How do we process your data, how do we protect it and how long do we keep it?
The personal data collected through this site is processed mainly by electronic and digital means in accordance with the principles of lawfulness, fairness, data minimisation, integrity and confidentiality.

Appropriate technical and organisational measures are adopted to prevent unauthorised access, loss, alteration or unauthorised disclosure of data, including:

  • Encryption of communications (https): communications between your browser and the site are protected by HTTPS encryption, a measure aimed at reducing the risk of interception or manipulation of the data transmitted during browsing;
  • Log monitoring: the system records and monitors accesses and activities in order to detect suspicious or unauthorised attempts and ensure the security of the data;
  • Periodic backups: data is copied and stored periodically to protect it from any accidental loss or technical incidents;
  • Security audits and checks: security checks and tests are carried out regularly to identify and correct any system vulnerabilities;
  • Restriction of data access to duly authorised persons only: access to personal data is permitted exclusively to authorised and trained personnel, in compliance with internal security policies.

Data is retained according to the following timeframes:

  • Cookie preferences and consents: retained for 180 days, as set out in the Cookie Policy on this site.
  • Navigation and technical data: retained for the time strictly necessary for security purposes and, as a rule, no longer than 12 months, after which it is deleted or anonymised, save for longer periods imposed by legal obligations or by the need to establish, exercise or defend a right in legal proceedings.
  • Data connected to any contractual relationships established with the Data Controller: where they exist, it is retained for the duration of the relationship and, thereafter, for the time required by the applicable legal obligations (for example in accounting and tax matters).
  • Data entered through forms or specific requests: retained for the time necessary to respond to the request and to fulfil the related purpose, and thereafter for any period required by legal obligations.

6. Who can receive your data?
The following may access the personal data collected through this site, within the limits of their respective responsibilities and purposes:

  • Authorised internal persons designated by the Data Controller, duly instructed on privacy and security matters;
  • Suppliers and third parties appointed as Data Processors (for example: technical providers and IT services, site maintenance, e-mail providers, consultants, where applicable);
  • Third parties that provide services integrated into the site (e.g. fonts, maps, image display), which may process technical data as independent controllers in accordance with their own notices (in which case please also consult the individual notices of such third parties);
  • Competent public authorities and supervisory bodies, within the limits imposed by law or in order to comply with requests from the judicial authority;

The updated list of external recipients can be made available on request by writing to the Data Controller’s contact details.

7. Where can your data be transferred?
The personal data collected through this site may be processed within the European Union / European Economic Area. In some cases, the use of third-party services may involve a transfer to third countries. Where transfers to the United States take place, these are made to providers that adhere to the EU-US adequacy framework (Data Privacy Framework) or, failing that, on the basis of Standard Contractual Clauses.

Countries to which transfers may take place outside the European Economic Area: United States

8. What are your rights regarding the data collected?
The user, under the applicable legislation, has the right to:

  • Obtain confirmation as to whether or not personal data concerning them is being processed and, if so, obtain access to that data and the related information (right of access).
  • Request the rectification, updating or erasure of data that is inaccurate or no longer necessary (right to rectification and erasure).
  • Request the restriction of, or object to, the processing of data, including for promotional/profiling purposes, where provided for.
  • Request the portability of data in a structured and interoperable format (where technically possible).
  • Withdraw at any time any consent given, without affecting the lawfulness of processing based on consent carried out before the withdrawal (for example for the sending of commercial communications or newsletters, where active).
  • Withdraw the consent given to the use of non-technical cookies and to the processing of data collected through tracking tools.
  • Report any irregularities or abuses to the competent supervisory authorities.

To exercise these rights, it is sufficient to send a request to the Data Controller’s contact details. The Data Controller will respond without undue delay and, in any case, within one month of receiving the request, a period that may be extended by a further two months in the case of particular complexity or a high number of requests, in which case the data subject will be informed.

9. How is minors’ data processed?
The protection of minors is a fundamental priority.

This site is not directed at minors and does not intentionally collect their data through its forms. Where, in the context of a request or query, the user provides personal data relating to third parties — including any minors — they must ensure that they are authorised to do so; such data will be processed within the limits and for the purposes of the request, in compliance with the applicable legislation. For requests for rectification, restriction or erasure, you may write to the Data Controller’s contact details.

10. How can you make reports or complaints to the authorities?
If you believe that the processing of your personal data through this site does not comply with the applicable legislation, you may lodge a complaint free of charge with the competent supervisory Authorities, including:

11. How do we inform you of changes to this notice?
This notice is subject to periodic revision to reflect regulatory changes or modifications to the services offered through the site. Any significant change will be communicated through this page.
Last revised: 29/09/2025