About us - LVRH

People at the center

Our history is our strength, our people are our greatest asset.

For this reason, even before the numbers, we want to show who we truly are:
a family of entrepreneurs who have been leading the group with passion for four generations, a management team working with vision and pragmatism, and hotel directors, the operational heart of each property.

Together, we share the same goal: to evolve Italian hospitality while preserving the values that have always defined us, with an eye on the future.

The roots of LVRH

A story spanning nearly a century

Today this story continues: the fourth generation is taking the reins of the group, bringing new energy and vision. A family that has made hospitality its vocation and continuity its greatest strength: a legacy that renews itself, driven by passion and authenticity.

The Roots of LVRH

For nearly a century, our story has begun right here.

A family that has made hospitality a vocation and today continues to lead the Group with vision, passion, and authenticity.

The Strength of the Present

Passionate and skilled professionals, united by shared values and a common vision for the future: this is the LVRH Management.

We are the operational and strategic engine of the Group. Every day, we coordinate, innovate, and build an ever-evolving model of Italian hospitality.

Our Strategic Heart

IX2C9614 C Staff Gruppo

The Value of Hospitality

We introduce our Directors, the operational face of LVRH hospitality

With passion, attentiveness, and vision, they lead the Group’s hotels, coordinate the teams, and welcome guests, turning every stay into an authentic and memorable LVRH experience.

Where Our Hospitality Takes Shape

Privacy Policy

Notice on the processing of Personal Data collected through this website
Last revision: 29/09/2025

1. Introduction and legal references
This notice explains the processing of personal data collected through this website, including those obtained via cookies, tracking technologies and—where present—contact forms, restricted areas, digital services, and economic transactions carried out electronically.
This notice is addressed to anyone who accesses or uses this site, describing how users’ personal data are collected, used and protected, as well as the rights granted by law.
These provisions do not concern other websites, pages or online services accessible through any external links that may be present on the site; please refer to the respective privacy notices of those third parties.
This notice is provided in compliance with the main national and international data protection regulations, including:

Regulation (EU) 2016/679 (GDPR)
Other regulations that may apply.

2. Who manages your data and how can you contact us?
Your personal data are processed by:
LVRH Service S.r.l.
Via Massimo D’Azeglio, 21 00184 - Roma
lvrh@legalmail.it
VAT ID: 17646971006

For any information regarding the processing of personal data or to exercise your rights under the law, data subjects can contact the Data Protection Officer (DPO) appointed by the Controller.

The DPO can be reached at the following contacts:
Email: dpo@lvrh.it

The DPO serves as a point of contact for matters relating to the protection of personal data, ensuring compliance with applicable legal provisions and offering support to users and supervisory authorities.

3. On what legal bases do we process your data?
The processing of personal data collected through this site (including via cookies, similar technologies, contact forms, restricted areas, digital services and transactions, where applicable) is based on one or more of the following legal bases:

Performance of a service/pre-contractual measures requested by the user through the provided contact forms;
Compliance with legal, regulatory or statutory obligations;

An additional legal basis, the legitimate interest of the Controller, may be used for specific purposes (e.g., ensuring IT security, preventing fraud, protecting the Controller’s rights in legal proceedings).

Failure to give or withdrawal of consent may reduce or limit certain functionalities or personalized services.

4. What data do we collect when you visit the site?
While browsing this site, the following data may be collected—also via cookies and similar technologies such as pixel tags, web beacons, local storage and equivalent technologies:

Browsing and technical data: information such as IP address, device identifiers, operating system and browser data, requested URLs, connection times, technical logs, technical preferences, usage data collected via cookies and tracking technologies (pixel tags, web beacons, local storage and equivalent tools).
Data communicated via social integrations and third-party platforms: data transmitted through social features (login, plugins, shares, etc.), processed in accordance with the rules of the respective platforms as well as this notice.

5. How do we process your data, how do we protect it, and how long do we keep it?
Personal data collected through this site are processed mainly with electronic and digital tools in accordance with the principles of lawfulness, fairness, data minimization, integrity, and confidentiality.

Appropriate technical and organizational measures are adopted to prevent unauthorized access, loss, alteration, or unauthorized disclosure of data, including:

Encryption of communications (HTTPS): communications between your browser and the site are protected via HTTPS encryption, which prevents interception or manipulation of data exchanged during browsing;
Log monitoring: the system records and monitors access and activities to detect suspicious or unauthorized attempts and ensure data security;
Periodic backups: data are periodically copied and stored to protect them from accidental loss or technical incidents;
Security audits and checks: security reviews and tests are carried out regularly to identify and correct any system vulnerabilities;
Limiting access to data to duly authorized subjects only: access to personal data is allowed exclusively to authorized and trained personnel, in compliance with internal security policies.

Data are retained according to the following timelines:

Cookie preferences and consents: retained for 180 days, as per the Cookie Policy on this site.
Browsing and technical data: retained only for the time necessary to ensure the security, integrity and functionality of the site and subsequently anonymized or aggregated.
Data collected for contractual and transactional purposes: retained for the time required by applicable laws (for example, tax or accounting laws).
Data processed for marketing purposes: retained until consent is withdrawn or deletion is requested.
Data entered via forms or specific requests: retained for the time necessary to respond or fulfil the related purpose.

6. Who may receive your data?
The personal data collected through this site may be accessed, within the limits of their respective responsibilities and purposes, by:

Internal subjects authorized by the Controller, duly trained in privacy and security matters;
Suppliers and third parties appointed as Processors (for example: technical providers, IT companies, customer support companies, consultants, payment service providers and logistics providers, where applicable);
Business partners, third parties and affiliates, exclusively for promotional/marketing purposes if you have given specific consent or exercised opt-out where provided;
Providers of plugins, social networks and services for interaction with external platforms, which may process personal data according to their own logic as independent controllers (please refer in that case also to the individual privacy notices of such third parties);
Competent public authorities and supervisory bodies, within the limits imposed by law or to comply with requests from judicial authorities;

The updated list of external recipients can be made available upon request by writing to the Controller’s contacts.

7. Where can your data be transferred?
Personal data collected through this site may be processed and transferred—for the purposes indicated—to the following countries:

to countries belonging to the European Economic Area (EEA), Switzerland or other countries recognized by the competent authorities as providing an “adequate” level of protection required by law;

Updated list of “adequate” countries:

8. What are your rights regarding the data collected?
The user, based on applicable law, has the right to:

Obtain confirmation as to whether or not personal data concerning them are being processed and, where that is the case, access such data and related information (right of access).
Request the rectification, update or deletion of inaccurate data or data that are no longer necessary (right to rectification and erasure).
Request restriction of processing or object to the processing of data, including for promotional/profiling purposes, where provided.
Request data portability in a structured and interoperable format (where technically feasible).
Withdraw consent given to the use of non-technical cookies and to the processing of data collected through tracking tools.
Report any irregularities or abuses to the competent supervisory authorities.

To exercise these rights, simply send a request to the Controller’s contacts, who will respond within the timeframes provided by the applicable local regulation.

9. How are minors’ data processed?
The protection of minors is a fundamental priority.

The services and content of this site are not intended for individuals under 18 years of age.

We do not knowingly collect personal data of minors without the verifiable consent of a parent or legal guardian.

If a parent or guardian believes that a minor has provided personal data without authorization, they may request its removal, update, or restriction of processing by writing to the contacts indicated in this notice.

10. How to make reports or complaints to the authorities?
If you believe that the processing of your personal data through this site does not comply with applicable law, you may lodge a complaint free of charge with the competent supervisory authorities, including:

The Data Protection Authority of your country of citizenship or residence;
European Data Protection Supervisor

How will we inform you about changes to this notice?
This notice is subject to periodic review due to regulatory updates or changes to the services offered through the site. Any significant change will be communicated on this page.
Last revision: 29/09/2025